ABOUT ME

David (DJ) Johnson Jr.

Passionate and innovative design professional with 20+ years of experience in product development, creative design, and brand strategy. Proven ability to drive the creation of visually striking and market-driven products, from conceptualization to execution, that resonate with audiences. Highly skilled in managing multiple projects, leading design initiatives, and collaborating cross-functionally to ensure a seamless customer experience

Marketing Art Supervisor

TCK – Conover, NC February 2017 to Present

  • Product Design and Development: Conceptualize, design, and produce a full suite of products tailored for national park gift shops, enhancing retail appeal with unique designs for a wide consumer base. Increased companies bottom line by a quarter million dollars in 2nd year.
  • Project Leadership: Lead a team of artists and serve as primary account manager for national park sales reps, overseeing the entire product lifecycle and serving as the first point of contact for client needs and creative requests.
  • Branding & Marketing Assets: Design catalogs, packaging, website banners, and sales materials to support brand visibility and product marketability, using tools like Adobe Creative Suite, WordPress and Divi Builder.
  • Photography & Visual Content: Capture and edit high-quality product photography for digital and print applications; develop engaging PowerPoint graphics and trade show displays.
  • Cross-Functional Collaboration: Bridge communication between Customer Service and Marketing to resolve quality and design challenges, ensuring alignment on brand standards and customer expectations.
  • Market Research & Strategy: Conduct targeted market research to inform new product launches, staying ahead of trends and maximizing product relevance.

Freelance Graphic Designer

Transcendent Art Studios – Claremont, NCMarch 2013 to August 2019

  • Executed diverse graphic design projects for numerous clients, encompassing logo creation, website design, t-shirt graphics, posters, flyers, business cards, catalogs, illustrations, and vector art recreation.

Graphic Designer

TCK – Conover, NC March 2016 to February 2017

  • Product Photography: Captured and edited professional product images for retail, ensuring consistent and visually appealing presentations for online and print.
  • 3D Modeling & Logo Design: Used Shima Seiki technology for 3D mockups and re-created logos in pixelized formats tailored for product applications.
  • Organizational Systems: Managed and organized an extensive digital asset library, ensuring efficient access and upload across multiple vendor platforms.

Creative Director

Powersport Grafx – Wilkesboro, NC June 2003 to September 2013

  • Product Innovation & Branding: Designed dynamic, high-impact graphics for dirt bike products, driving sales worldwide with a focus on efficient production and market appeal.
  • Team Leadership: Led and trained a team of graphic designers and interns, fostering a collaborative and productive environment aligned with brand goals.
  • Cross-Functional Advising: Partnered with the sales team and print facility to align product vision with sales strategies and ensure print quality.
  • Advertising Vision: Created engaging magazine advertisements, brochures, and promotional materials to elevate brand presence and drive product awareness.